American Values in Print Media
Many of the typical values of Americans are displayed in their advertising.
- Find a print ad in a magazine.
- Using your list of values, determine the primary value evident in the ad. The ad must include a call to action to do or buy something.
- Label your paper with the primary value you’ve identified. Include the definition for that value from your list. Also label your paper with the magazine title, date, and page number.
- Write a rationale for how your ad exhibits the value you identify. Consider the following questions as you write the rationale:
§ Who is the audience for the ad?
§ What words were chosen?
§ How are the products or people arranged visually?
§ What is the “setting” of the ad?
This rationale should be at least one well-written paragraph (6-8 sentences).
(Hand in today)
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