Friday, February 5, 2010

Silent Reading, 20 min

Review American Values list.

American Values in Print Media

Many of the typical values of Americans are displayed in their advertising.

  1. Find a print ad in a magazine.

  1. Using your list of values, determine the primary value evident in the ad. The ad must include a call to action to do or buy something.

  1. Label your paper with the primary value you’ve identified. Include the definition for that value from your list. Also label your paper with the magazine title, date, and page number.

  1. Write a rationale for how your ad exhibits the value you identify. Consider the following questions as you write the rationale:

§ Who is the audience for the ad?

§ What words were chosen?

§ How are the products or people arranged visually?

§ What is the “setting” of the ad?

This rationale should be at least one well-written paragraph (6-8 sentences).


(Hand in today)


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